To achieve victory in battle or in business you must be clear about your goals and objectives at every level.

This means you know exactly what it is you want to accomplish and how you are going to go about it.

 

The most efficient, effective and profitable companies are those who take the time to set clear objectives

for the company and for each person in the company. Employees know exactly what they are expected to

accomplish and when it is expected to be done.

 

GO ON THE ATTACK

 

To succeed in business you must be proactive. Like a successful general, you must go on the attack. You

must be continually moving forward with new products, new services, new processes and new ways of

doing business.

 

DOMINATE IN ONE NICHE

 

Become absolutely excellent in one product and dominate that niche in quality and service before you

think about expanding into other products or markets.

 

REMAIN FLEXIBLE

 

Be always ready to move in one direction or another no matter what the competition does. All great battles

have been battles of maneuver, where men and resources have been moved skillfully and quickly to areas

where they can achieve 'competitive advantage'. In business this means innovation and creativity in finding

better, faster and cheaper ways to serve customers, make sales and achieve higher levels of profitability.

 

CONCERTED ACTION

 

Military strategy requires individuals to work together cooperatively like a well-oiled machine, supporting

each other to achieve their goals and objectives.

 

THE PRINCIPLE OF SURPRISE

 

Always look for ways to gain the advantage with marketing strategies and techniques, sales methodology and

new technology to offer products and services that are new and different.

 

EXPLOIT YOUR ADVANTAGE

 

Once you have achieved market dominance, be prepared to move quickly and exploit it. Never relax. Don't

hesitate. Take as much of the market as you can, while you can. Your competitors are watching; these days

they will copy you faster than ever before.

 

Source: Business Strategy, Brian Tracy