Entrepreneurs are usually smart, talented, and passionate--exactly the formula you expect to see. Often they have many many good ideas. However only a fraction of ideas actually get pulled off.


What do you think happens when you try to launch three ideas at once? Nothing. To implement even one good idea takes a mountain of work--strategic planning, product development, marketing pushes, financing, administration, human resources, and so much more. Taking one idea to profits is hard. Don't fall into the trap of trying to do too much.


Instead, you want to be the best at one thing your customers want or need. Focus on how that one thing you do best can deliver value to your customers. Become irreplaceable to your customers. 


Find your ‘sweet spot’. The reason your company exists. The one thing you do so well that people recognize you for it. Focus only on being the leader in that product and service, and all else will follow.


Then, once people have trust and confidence in you and your abilities, they will come to you for more. Amazon sold only books when it started, but it was the best online bookseller on the planet. Once customers became comfortable with Amazon and loved buying books online, they started asking Amazon for more. Today Amazon sells thousands of products. But the company started by becoming the best at one thing.


Today you can see successful companies that sell many products or offer many services, and yet forget that they didn't start that way. These companies gained credibility by being the best at one thing. Google started out as a simple search engine. Zappos was just an online shoe seller. These companies proved themselves in the minds of customers by winning their categories. They raised their hands high in one specific area of expertise and owned it before they launched another idea or two. That's what opened the door to the future.


So find your sweet spot. Set aside all your other good ideas. And become the best whatever-you-are that you can be. The rest will follow.